Art directed, designed & collaborated with developers to create an interactive and beautifully curated initiative.
“With ownership comes responsibility... Our industry, while contributing to so much beauty, also undoubtedly poses a strain to our climate and the communities where product is made. We are cognizant of these challenges and this report is an acknowledgement of where we stand and what we hope to achieve.”
Designed to move the reader along through the page, I created this page to incorporate smooth transitions that easily propel you through this substantial report. “Our mission is to create lasting, beautiful collections while supporting women-identifying individuals in all aspects of our organization, value chain, and community. Within that mission, our 2030 Roadmap lays out our approach to business: to view our supply chain as a value chain, and to commit to creating more environmental and social value across every tier and function of that model.”
Utilizing film stills from our previous season’s collections brought in a beautifully natural and cohesive look that ties back to the brand.
Responsive design, how the reader interacts with the active definitions.INTERACTIVE DESIGN
I designed this report to feel as responsive and informational as possible, while also maintaining the sleek and minimal look & feel of our overall brand.
While curating this Impact Report, we decided to create “key words” that may not be known to the average reader and provided a definition pop up to provide as much context in the easiest & most accessible way.
FULL WEBSITE RUNTHROUGH
Additional slides to show a more indepth deep dive into the full 2030 Roadmap. Each section has a similar but separately designed layout that helps keep the movement through the information fresh and interesting.
Close up on the interactive map showcasing the movement of resources and suppliers.
Designed tables and graphs to support the overview.
SIDE BY SIDE
Left, “Our Environmental Strategy” section is shown both in desktop view, flowing down through the page as the user would, as well as the full page design layout to showcase how these designs translated into the real movement of the webpage.
By scrolling through the site, or clicking the arrow at the bottom of each page, the set of information is reactively brought up to the reader to encourage their progress down the page.
“We have aligned our 2030 Roadmap to the United Nations Sustainable Development Goals (SDGs), the global framework for tackling the world’s greatest challenges. Our intention is to contribute to the collective system change required to accomplish the SDGs by 2030.”
I chose to create moments for reflection, which highlight the most important pull quotes from the piece and give the reader breathing room to experience the information without being overwhelmed.
JOURNAL:
Our Director of Impact Kristine Kim's holistic approach to improving social and environmental outcomes for the fashion industry is deeply informed by the importance of upholding the human worth of workers across all tiers of our value chain, and by the urgency of the climate crisis—especially now, as a first-time mother to eleven-month-old Nico. Her extensive experience and unique wisdom have been (and continue to be) essential to the creation and achievement of our goals for all areas of impact.
KRISTINE KIM ON DEFINING IMPACT FOR DÔEN
Our Director of Impact Kristine Kim's holistic approach to improving social and environmental outcomes for the fashion industry is deeply informed by the importance of upholding the human worth of workers across all tiers of our value chain, and by the urgency of the climate crisis—especially now, as a first-time mother to eleven-month-old Nico. Her extensive experience and unique wisdom have been (and continue to be) essential to the creation and achievement of our goals for all areas of impact.