HATCH Mama Beauty is a non-toxic and mama-safe line of skincare products designed to help mamas everywhere overcome the challenges unique to pregnancy. From stretch marks to sleepless nights, we’re helping you tackle every prenatal and postnatal beauty issue head on so you can continue to feel like the best version of you.

HATCH Mama Beauty campaign imagery, launched 2018.

Product imagery for HATCH Mama Beauty, spotlights in Vogue and Instyle.

HATCH MAMA BEAUTY

As the Senior Designer & Interim Art Director, I worked closely with the VP of Beauty to design and curate beauty packaging with visual consistency across the HATCH Mama brand. Communicating with vendors, I helped to manage the production process from mockup creation to sample review and feedback, through to the final production run. I also worked on the marketing side of the brand; approving site presentation of beauty products, helping to produce user generated shoots, designing beauty focused emails, and creating a direct mailer & other printed pieces.

“Valentine’s Day Beauty” email from 2020; a cascade of available beauty products for soon-to-be mothers to take care & love on themselves.

Anna Speckhart shot in 2018 for the launch of HATCH Mama Beauty, showing off our Belly Mask & her nourished bump.

Anna using Belly Oil on film, for our beauty campaign launch.

BEAUTY PACKAGING DESIGN

As the Senior Graphic Designer, I joined HATCH after the initial work on the Mama Beauty packaging. Once our VP of Beauty came on board in 2019, I worked with her to revitalize the packaging by updating the primary packaging and secondary packaging. We created new dielines with new information, updated layouts, and added translations for European distribution.

Art directed updated beauty packaging design. Created with attention to detail in dieline creation, mockup undertaking, systematic cohesion, vendor collaboration, layout + typography.

BELLY ECOMMERCE IMAGERY

DIELINES

Primary & Secondary packaging of belly focused beauty products including Belly Oil, Mini Me, Belly Mask, Belly Fix; all included in the Essential Mama-Safe Lineup Kit “Mama Must-Haves”, featured left.

PROBLEM-SPECIFIC ECOMMERCE IMAGERY

DIELINES

Specialized beauty products for soon-to-be mothers; Primary & Secondary packaging including Down Girl, Nipple + Lip, and Mama Calm Bath Soak.

Campaign film of Anna using Nipple + Lip, Rescue Balm.

Left, Ecomm product imagery with mixed in campaign & model photography of Mama-specific problem solving products including Nipple + Lip, Down Girl Swell Relief, Essential Oil Roller Balls, Strength + Shine Hair Oil, and Mama Calm Bath Soak.

Anna using Strength + Shine hair oil during our 2018 beauty Campaign shoot.

Right, body specific campaign & product imagery of mama-safe products including Fresh Mama Natural Deodorant, the pair body treatments Smooth Whipped Exfoliant & Nourish Hydrating Creme, the facial duo Brighten Up Retinol Alt Serum & Ultimate Glow Antioxidant Face Oil, and Sunny Mama Body & Face Mineral Sunscreen Lotion.

BODY ECOMMERCE IMAGERY

DIELINES

Primary & Secondary packaging of body & skin beauty products including Fresh Mama, Nourish & Smooth, Ultimate Glow & Brighten Up, and Sunny Mama.

Anna uses one of the Trio Essential Oil Rollerballs; Relax features calming lavender, Renew has invigorating eucalyptus, and Rescue contains ginger to reduce pangs of nausea.